Ms. Sides is a fashion innovator fueled by her passion of fashion, art, and philanthropy. Over the last 30 years, she has fueled her passion through HATCh Showroom, a progressive and multi-dimensional environment that includes contemporary jewelry, fine jewelry, footwear, and large commercial projects based in Los Angeles, NYC, and Dallas.
Branding and innovation is Ms. Sides’ forté. Through HATCh, she has had the great privilege of launching, building, and managing brands like James Perse, Rick Owens, Katayone Adeli, Victoria Beckham, Giles and Brother, Kelly Wearstler, Lacoste, Alexander McQueen MCQ, Yohji Yamamoto – Coming Soon, Aviator Nation, Madeworn, Woolrich, JRB, PRPS, to name a few.
Similarly, Ms. Sides’ passion for a better and safer world has included significant contributions to clean water development around the world, in addition to funding annual events to lift the spirits of children diagnosed with life-threatening diseases. Her steadfast belief in equal rights for all, including access to safe water, food, and accountability anchors her commitment to PEJ.